Selling lighting is only half the job. The real test of a brand-dealer relationship is what happens after​ the contract is signed—when the customer expects installation guidance, when a project needs custom specs, when a transformer trips, or when a designer asks a question you've never heard before.

1. Training & Certification

We run a three-level training system:

• Level 1 – Foundation​ (Week 1): Product families explained—crystal grades & cut-types, garden light IP ratings & beam spreads, commercial downlight选型 & driver specs. How to read a datasheet. How to demo light color temperature (2700K vs 3000K vs 4000K) live.
• Level 2 – Sales Excellence​ (Month 1–2): Consultative selling to homeowners. How to qualify a designer's brief. How to upsell a garden circuit from "basic path lights" to a full ambiance plan. Objection-handling scripts.
• Level 3 – Project Channel​ (Ongoing): BOQ reading, tender-pricing strategy, site-visit etiquette, compliance documentation (CE/RoHS/UL-equivalent as applicable), and lead-time negotiation with your clients.

Training is delivered via on-site kickoff + scheduled webinar series + a searchable video knowledge base​ your team can revisit anytime.
 

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2. Marketing & Lead Support

• Co-Branded Materials​ — brochures, hanging tags, specification sheets, and high-res product photography provided free for local use.
• Digital Assets​ — social-media caption packs, Reels/video templates showing crystal sparkle and garden-light "before/after," and a local-landing-page structure if needed.
• Lead Pass-Along​ — when HQ receives an enquiry from your city (website form, trade-show follow-up, architect referral), it's routed to you, the exclusive territory holder.
• Seasonal Campaign Calendar​ — you'll always know what OrageLight is pushing nationally (festive gifting crystal, monsoon-ready outdoor, year-end commercial retrofits) so your local ads stay on-message.

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